Buying Back Your Own Left Leg There has been much written about the spectacular sale of Pixar to Disney for $7.4 billion this week. The fact that Steve Jobs is now Disney’s largest individual shareholder is amazing news on many levels. Fred has a great posting on this today from the investor perspective. Another angle that I find interesting about this transaction is that it reminds me to some extent of Yahoo’s purchase of Overture a couple years back. Yahoo OWNED the search business. For years. Invented it. Synonymous with it. Then they let others lap them they became more of a diversified online media company, and voila! Others focused, innovated, and created a massive business in paid search. Yahoo…
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Everyone’s a Direct Marketer, Part III
Everyone’s a Direct Marketer, Part III With every company as a direct marketer, and with (hopefully!) every company embracing some of the best DM principles, what does this shift mean for the way companies will be structured in the future? First, let’s talk about the internal structure of a company. The biggest shift going on here is that customers are becoming a more important part of all employees’ daily lives, not just those in the advertising department. I wrote an earlier posting called Everyone’s a Marketer which applies here. Most likely, more and more members of your organization are touching customers every day — and they need to be trained how to think like marketers. But beyond that, companies will…