Charles Stiles

Victory for Email: AOL Enhanced Whitelist to Stay

Victory for Email:  AOL Enhanced Whitelist to Stay It’s official.  AOL will keep its organic Enhanced Whitelist, clarifying that is not planning on replacing it with Goodmail’s email stamp program.  Goodmail will now be ONE way, not the only way, to reach AOL inboxes.  Charles Stiles, the postmaster for AOL, confirmed this earlier today on the phone with me, and I announced the news on CNBC’s Power Lunch (view the clip here). This is a huge win for all companies who strive to do email the right way, earning the solid reputations that drive deliverability and response rates.  Paying for inbox reach is akin to only having paid search engine marketing – it works for some business models, not others;…