Doing Well by Doing Good, Part IV This series of posts has mostly been about things that people or companies do that help make the world a better place — sometimes when it’s their core mission, other times (here and here) when it becomes an important supporting role at the company. Today’s post is different — it’s actually a Book Short as well of a new book that’s coming out later this fall called Green to Gold: How Smart Companies Use Environmental Strategy to Innovate, Create Value, and Build Competitive Advantage, published by Yale Press and written by Daniel Esty (a Yale professor and consultant), and a good friend of mine, Andrew Winston, a corporate sustainability consultant. Green to Gold…
Tag
Al Gore
Negative Role Models
Old news by now, but John Kerry has selected John Edwards as his running mate for this fall’s presidential election. What I found particularly interesting was a line buried in one of the various news reports I read on the web this morning, which said that Kerry, still stinging from the fact that he heard the bad news that he was not to be Al Gore’s running mate in 2000 from the media and not from Gore himself, had kept this decision-making process deliberately private up until the very last moment to avoid making that same mistake and to spare the feelings of those he passed over for the job. How many of us in business have learned things over…