Half as Long, One Third as Hard (Post written on Saturday, August 23.) I ran the Mesa Falls Marathon & Half Marathon near our house in Teton Valley, Idaho today. I ran the 1/2 and Brad ran the full marathon as part of his quest to run 50 marathons, one in each state, by the time he turns 50. Return Path is a proud sponsor of Brad’s running, donating $1,000 for each race he completes to the Accelerated Cure project for Multiple Sclerosis. Brad chronicled the race here. The run was set up well for us. I wasn’t up for training for a full marathon, and this race had a half marathon that started at the halfway point of the…
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Accelerated Cure
A New Member of the Internet Axis of Evil
A New Member of the Internet Axis of Evil Fred has written a series of postings over the years about the Internet Axis of Evil, roughly in order here, here, here, here, and here (I’m sure I missed some). The basis of the postings is great — that, as Fred says: There’s a downside to an open network. It’s the same downside that exists in an open society. There are a lot of nuts out there who want to do bad things (the evildoers as George W Bush calls them). And we all have to spend a lot of time and money making sure that we are protected from them. It’s a huge burden on an open network and an…
Email Marketing 101
Email Marketing 101 We just published a book! Sign me Up! A marketer’s guide to creating email newsletters that build relationships and boost sales is now available on Amazon.com. The book is authored by me and my Return Path colleagues Mike Mayor, Tami Forman, and Stephanie Miller. What’s it about? – At its core, the book is a very practical how-to guide. Any company — large or small — can have a great email newsletter program. They’re easy, they’re cheap, and when done well, they’re incredibly effective. – This book helps you navigate the basics of how to get there, covering everything from building a great list, to content and design, to making sure the emails reach your customers’ inboxes…