Book Short: A Marketing-Led Turnaround Generally, I love books by practitioners even more than those by academics. That’s why Steve McKee’s first (I assume) book, When Growth Stalls: How it Happens, Why You’re Stuck, and What to do About It (book, Kindle edition) appealed to me right out of the gate. The author is CEO of a mid-size agency and a prior Inc. 500 winner who has experienced the problem firsthand – then went out, researched it, and wrote about it. As a two-time Inc. 500 winner ourselves, Return Path has also struggled with keeping the growth flames burning over the years, so I was eager to dig into the research. The title also grabbed my attention, as there are…
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Books
Book Short: Be Less Clever
Book Short: Be Less Clever In Search of the Obvious: The Antidote for Today’s Marketing Mess, by Jack Trout, is probably deserving of a read by most CEOs. Trout at this point is a bit old school and curmudgeonly, the book has some sections which are a bit repetitive of other books he and his former partner Al Reis have written over the years, he does go off on some irrelevant rants, and his examples are a bit too focused on TV advertising, BUT his premise is great, and it’s universally applicable. So much so that my colleagues Leah, Anita, and I had “book club” about it one night last week and had a very productive debate about our own…
Book Short: What’s Your Meeting Routine?
Book Short: What’s Your Meeting Routine? Patrick Lencioni’s Death by Meeting is, as Brad advertised, a great read, and much in line with his other books (running list at the end of the post). His books are just like candy. If only all business books were this short and easy to read. This fable isn’t quite what I thought it was going to be at the outset – it’s not about too many meetings, which is what I’ve always called “death by meeting.” It’s about staff meetings that bore you to death. With a great story around them featuring characters named Casey and Will (my two oldest kids’ names, which had me chuckling the whole time), Lencioni describes a great…
Book Short: Hire Great
Book Short: Hire Great It’s certainly not hiring season for most of America The World The Universe, but we are still making some limited hires here at Return Path, and I thought – what better time to retool our interviewing and hiring process than in a relatively slow period? So I just read Who: The A Method for Hiring, by Geoff Smart and Randy Street. It’s a bit of a sequel, or I guess more of a successor book, to the best book I’ve ever read about hiring and interviewing, Topgrading, by Geoff Smart and his father Brad (post, link to buy). This one wasn’t bad, and it was much shorter and crisper. I’m not sure I believe the oft-quoted…
Book Short: The Joys of Slinging Hash
Book Short: The Joys of Slinging Hash Patrick Lencioni’s The Three Signs of a Miserable Job is a good read, as were his last two books, The Five Temptations of a CEO (post, link), and The Four Obsessions of an Extraordinary Executive (post, link). They’re all super short, easy reads (four express train rides on Metro North got the job done), with a single simple message and great examples. This one is probably my second favorite so far. This book, which has a downright dreary title, is great. It points to and proposes a solution to a problem I’ve thought about for a long time, which is how do you create meaning for people in their day to day work…
Book Short: Long on Platitudes, Short on Value
Book Short: Long on Platitudes, Short on Value I approached Success Built to Last: Creating a Life That Matters, by Jerry Porras, Stewart Emery, and Mark Thompson, with great enthusiasm, as Porras was co-author, along with Jim Collins, of two of my favorite business books of all time, Built to Last and Good to Great. I was very disappointed in the end. This wasn’t really a business book, despite its marketing and hype. At best, it was a poor attempt at doing what Malcolm Gladwell just did in Outliers in attempting to zero in on the innate, learned, and environmental qualities that drive success. The book had some reasonably good points to make and definitely some great quotes, but it…
Book Short: Two New Ones from Veteran Writers
Book Short: Two New Ones from Veteran Writers I’m feeling very New York this week. I just read both Outliers: The Story of Success, by Malcolm Gladwell, and Hot, Flat, and Crowded: Why We Need a Green Revolution – and How It Can Renew America, by Tom Friedman. Both are great, and if you like the respective authors’ prior works, are must reads. In Outliers, Gladwell’s simple premise is that talents are both carefully cultivated and subject to accidents of fate as much as they are genetic. I guess that’s not such a brilliant premise when you look at it like that. But as with his other two books, The Tipping Point (about how trends and social movements start and…
Book Short: A Brand Extension That Works
Book Short: A Brand Extension That Works Usually, brand or line extensions don’t work out well in the end. They dilute and confuse the brand. Companies with them tend to see their total market share shrink, while focused competitors flourish. As the authors of the seminal work from years ago, Positioning: The Battle for Your Mind, Jack Trout and Al Reis would be the first people to tell you this. That said, The New Positioning, which I guess you could call a line extension by Jack Trout (without Reis), was a fantastic read. Not quite as good as the original, but well worth it. It’s actually not a new new book – I think it’s 12 years old as opposed…
Book Short: The Anti-Level-5 Leader
Book Short: The Anti-Level-5 Leader The Five Temptations of a CEO, another short leadership fable in a series by Patrick Lencioni, wasn’t as meaningful to me as the last one I read, The Four Obsessions of an Extraordinary Executive (post, link), but it wasn’t bad and was also a quick read. The book to me was the 30 minute version of all the Level-5 Leadership stuff that Collins wrote about in Good to Great and Built to Last. All that said, it was a good quick read and a reminder of what not to do. The temptations are things that most CEOs I’ve ever known (present company very much included) have at least succumbed to at one point or another…
Book Short: Catchiest Title in a Long Time
Book Short: Catchiest Title in a Long Time You have to admit, a book called The 4-Hour Workweek: Escape 9-5, Live Anywhere, and Join the New Rich has a pretty enticing title. The email geek in me thinks that if it were a subject line, it would have a good open rate. Anyway, the book, by Timothy Ferriss, is a breezy read that blends self help with entrepreneurship, has a lot of good resource lists in it, and is worth reading if you don’t take it too seriously. There are some good central points to the book. First, life has changed, and people don’t want to slave away until they’re 65 any more so they can do all the fun…
Book Short: On The Same Page
Book Short: On The Same Page Being on the same page with your team, or your whole company for that matter, is a key to success in business. The Four Obsessions of an Extraordinary Executive, by Patrick Lencioni, espouses this notion and boils down the role of the CEO to four points: Build and maintain a cohesive leadership team Create organizational clarity Overcommunicate organizational clarity Reinforce organizational clarity through human systems Those four points sound as boring as bread, but the book is anything but. The book’s style is easy and breezy — business fiction. One of the most poignant moments for me was when the book’s “other CEO” (the one that doesn’t “get it”) reflects that he “didn’t go…